Google will buy the Frommer's brand from John Wiley & Sons, the publisher said on Monday, in a deal that will further expand Google's ambitions in the travel business.
Wiley, a 200-year-old publisher based in Hoboken, N.J., said that it agreed last week to sell all of its travel assets to Google, using the proceeds from the sale to bolster its trade, scientific, scholarly and educational businesses, among others.
Terms of the deal were not disclosed. In March, Wiley said that it was putting Frommer's up for sale, along with Webster's New World and CliffsNotes. The publishing properties that Wiley intended to sell generate about $85 million in annual revenue, the publisher said.
In a surprise ac quisition last year, Google paid $151 million for Zagat, a deal that promised to give Google a significant boost in local services. Marissa Mayer, then Google's vice president for local, maps and location services (she recently became the chief executive at Yahoo) said the company would expand Zagat's team of salespeople, fact-checkers, contractors and reviewers, and continue to publish the slim red guidebooks that were so closely identified with the brand.
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