An innovative agency that works on brand strategy and design assignments, from advertising to app-building, for a blue-chip list of clients like Apple, Chipotle, Walt Disney, Food Network and Google is expanding for the first time outside its home base of San Francisco by opening an office in New York.
The agency, Sequence, is opening in New York with about a dozen employees at 337 Broome Street at the Bowery. Sequence has 50 employees at its headquarters in San Francisco.
The agency hopes to double the size of its New York payroll by the end of next year, Jashojit Roy, chief executive of Sequence, who is known as Jojo, said in an interview before a party Thursday evening to celebrate the opening of the office.
For Chipotle, Sequence has handled tasks that include brand positioning, logo design, digital work and even writing the funny sayings on the bags and cups the food and beverages go inside.
“We're not a traditional ad agency or a digital shop,†said Seth Bain, president of Sequence, who joined Mr. Roy for the interview.
“The business has taken a pivot since the introduction of the iPhone and the iPad,†Mr. Bain said, and agencies need to concentrate less on traditional tasks and more on “building brand experiences that are useful, usable and delightful†for consumers.
The largest clients in the Sequence New York office will be Chipotle and the Food Network cable channel, Mr. Bain said, and the office will also be working for WebMD. He and Mr. Roy are in discussions with potential clients as well, he added.
Other clients of Sequence handled from the San Francisco headquarters include Best Buy, Chevron, OpenTable and Peet's Coffee and Tea.
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