Monday, October 29, 2012

Anderson Cooper Talk Show Won\'t Return for a Third Season

Anderson Cooper during a taping of his show Ali Goldstein/Warner Brothers Anderson Cooper during a taping of his show “Anderson.”

The syndication arm of the Warner Brothers studio, Telepictures, has decided that there will not be a third season of “Anderson,” the daily talk show hosted by Anderson Cooper.

Citing disappointing ratings, a studio executive, who insisted on not being identified because the studio planned no official release on the decision, said on Monday that the entire talk television market has been struggling to build audiences. Mr. Cooper's show will end after the summer.

The executive spoke because some of the stations that have been carrying Mr. Cooper's show have begun making feelers about replacement shows, and the news was certain to leak out through one of them, the executive said.

Telepictures issued statement on Monday:

“We are extremely proud of Anderson and the show that he and the entire production team have produced. While we made significant changes to the format, set and produced it live in its second season, the series will not be coming back for a third season in a marketplace that has become increasingly difficult to break through. We will continue to deliver top-quality shows throughout next summer.”

Mr. Cooper released his own statement:

“I am very proud of the work that our terrific staff has put into launching and sustaining our show for two seasons, I am grateful to Telepictures for giving me the opportunity, and I am indebted to the audience, who have responded so positively. I look forward to doing more great shows this season, and I'm sorry we won't be continuing, but I have truly enjoyed it.”

The decision was not a reflection of any lack of faith in Mr. Cooper, the executive said, but an acknowledgement of the business realities in daytime talk television.

The studio “could have renewed the show but could not create a viable economic business model to move forward,” the executive said.

Even the much anticipated new Katie Couric talk show has not yet emerged as a bona fide hit, the executive said. And new shows with other hosts, including Jeff Probst and Ricki Lake, have fared poorly.

But Mr. Cooper, who is also a mainstay in prime time on CNN, had been expected to be a star in daytime talk when his show started up last fall. After one year with sub-par ratings, the studio and Mr. Cooper instituted a series of changes including stressing same-day tapings as often as possible to deal with breaking subjects and a new location for the studio.

Mr Cooper was on assignment for CNN in New Jersey Monday, co vering the storm story.

Bill Carter writes about the television industry. Follow @wjcarter on Twitter.



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