John Paul Filo/CBS On “Elementary,†Jonny Lee Miller plays Det. Sherlock Holmes and Lucy Liu plays Dr. Joan Watson.CBS will install the drama “Elementary†into the hour after the Super Bowl next February, hoping to provide a springboard for the new series about a contemporary Sherlock Holmes.
The network announced the move Monday, which follows what has been a CBS pattern: using the enormous audience for the game - over 100 million viewers - to lift a new show by exposing it to hordes of viewers.
The last time CBS had the game, it inserted a new reality show, “Underc over Boss,†after the postgame coverage and drove 38.6 million viewers to the new series. “Boss†went on to be a solid hit for its first season, but it has since faded.
Other networks have taken a different tack with the postgame entertainment hour, either looking to maximize revenue or to send a returning series to new heights. Last year, NBC placed “The Voice,†already the network's biggest hit in a decade, after the game and pulled in 37.6 million viewers. “The Voice†remains a top hit.
In the past, NBC used the slot to cash in on existing hits like “Friends†and “The Office,†taking in enormous ad revenue paydays for those comedies.
Other recent shows to inherit the gigantic Super Bowl audience have include “Glee†and “House†on Fox; “Criminal Minds†on CBS; and “Grey's Anatomy†on ABC.
Bill Carter writes about the television industry. Follow @wjcarter on Twitter.
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